In keeping with our environmental commitment, and also to meet the requirements of preservation, hygiene, inertness and protection for formulas so rich in botanical ingredients, since 2013 we have replaced plastic with glass and aluminium across all our containers.
These materials are infinitely recyclable and made from silica and bauxite, resources found in nature and available in large quantities. This choice has also meant keeping tonnes of plastic out of an ecosystem that is already overwhelmed, while eliminating the need for cartons, additional packaging and secondary wrapping. Where packaging cannot be removed, as in the case of professional hair colour products, we use Ortofficina paper, a resource made by recovering agricultural surpluses. Processing residues are transformed into new raw material, giving life to an upcycled paper.
Stopping at the product is not enough. This is why we invest in a responsible material supply chain, selecting only raw materials of natural or recovered origin, such as recycled wood, terracotta, glass and metals. Resources that come from the environment and return to it, without polluting or suffocating the planet.
We work to reduce the presence of single-use items in our places of wellbeing and in the everyday lives of those who identify with our way of living. For this reason, we have also introduced metal dispensers, which we recommend interchanging and reusing thanks to the durability of the material.